About Us

About Ideal Protein

Reset BODY. Reset MIND. Reset POSSIBLE.
With the 3-Phase Ideal Protein Protocol.

  • Phase 1--Weight Loss: By restricting carbohydrate intake, the Weight Loss Phase is designed to optimize fat loss through ketosis (a safe and natural state in which the body mobilizes stored fat as its alternative energy source). You’ll remain in Phase 1 until you have reached your weight loss goal.
  • Phase 2--Stabilization: Reset MIND to MAINTAIN a HEALTHY WEIGHT and build HEALTHY HABITS. Following weight loss, the body fights to regain lost weight. This “energy gap”, where more calories are desired than required, makes weight loss difficult to manage and maintain. Stabilization is about narrowing this gap by adjusting the intake of protein/fat/carbs to effectively manage hunger, promote greater satiety and maintain weight loss. Weekly follow-up sessions over the course of two months or more are designed to monitor carbohydrate reintroduction and track weight.
  • Phase 3--Maintenance: Reset POSSIBLE and live your FULLEST, HEALTHIEST, BEST LIFE yet. For the first 12 months following Stabilization, you will continue to receive education and support from your coach and clinic. It’s also recommended to “check in” regularly with your coach during this period. In addition, you will also have the option to stay connected to your coach and clinic through the app and Wi-Fi scale. For all of those in Maintenance, two semi-annual “tune-ups” are strongly encouraged.

Why 3 Phases?

Why not stop after weight loss?

Anyone can lose weight…learning how you can maintain a stable weight should be your ultimate goal. To achieve your weight loss goals and maintain the results, a weight loss program must empower dieters with the knowledge to develop balanced eating habits and smarter, sustainable lifestyle choices. This is the Ideal Protein difference.

Core Principles of Ideal Protein

Learning to live off of the body’s own fat reserves. The body employs energy from three reserves: glycogen (carbohydrate), protein and fats. First the body depletes its simple and complex carbohydrate reserves and then turns simultaneously to its protein and fat reserves for energy. A person not in need of weight loss typically has approximately 1-2% of their body’s reserves from carbs, approximately 19% from their muscle mass and 79% of their body reserves from fat.

Simple and complex carbohydrates can prevent weight loss. The body stores approximately three days worth of carbohydrates, therefore, our protocol restricts sugars (simple and complex) until 100% of your weight loss goal is achieved…why? Because, as long as sugar is being consumed, your body may not be burning fat. Remember, the first source of energy is derived from glycogen (carbohydrate) reserves. Therefore, the core principle of the Ideal Protein Protocol is to deplete the glycogen (carbohydrate) reserves completely, in order to compel the body into consuming its fat reserve to burn calories.

 

How do we encourage the body to burn its fat reserves, but support its muscle mass reserves if both are depleted simultaneously? First, Ideal Protein foods are made with high quality protein. The quality of protein used in Ideal Protein diet products has an impact on effective protein absorption…the lower the quality, the lower the absorption. If protein absorption is low, you may not be able to protect your muscle mass and thus you will burn muscle along with fat. If you lose muscle while dieting, you may impair your ability to burn calories post-diet, as your body uses muscle mass to burn calories.

Secondly, our dieters use our nutrient-rich supplements such as Natura Multi-Vita, Natura Calcium & Magnesium, Natura Potassium and Natura Omega-3 Plus, key ingredients in muscle building and electrolytes. These supplements replace those normally found in foods restricted on the Ideal Protein protocol.

Learning to live off of the body’s own fat reserves. The body employs energy from three reserves: glycogen (carbohydrate), protein and fats. First the body depletes its simple and complex carbohydrate reserves and then turns simultaneously to its protein and fat reserves for energy. A person not in need of weight loss typically has approximately 1-2% of their body’s reserves from carbs, approximately 19% from their muscle mass and 79% of their body reserves from fat.

Simple and complex carbohydrates can prevent weight loss. The body stores approximately three days worth of carbohydrates, therefore, our protocol restricts sugars (simple and complex) until 100% of your weight loss goal is achieved…why? Because, as long as sugar is being consumed, your body may not be burning fat. Remember, the first source of energy is derived from glycogen (carbohydrate) reserves. Therefore, the core principle of the Ideal Protein Protocol is to deplete the glycogen (carbohydrate) reserves completely, in order to compel the body into consuming its fat reserve to burn calories.

How do we encourage the body to burn its fat reserves, but support its muscle mass reserves if both are depleted simultaneously? First, Ideal Protein foods are made with high quality protein. The quality of protein used in Ideal Protein diet products has an impact on effective protein absorption…the lower the quality, the lower the absorption. If protein absorption is low, you may not be able to protect your muscle mass and thus you will burn muscle along with fat. If you lose muscle while dieting, you may impair your ability to burn calories post-diet, as your body uses muscle mass to burn calories.

Secondly, our dieters use our nutrient-rich supplements such as Natura Multi-Vita, Natura Calcium & Magnesium, Natura Potassium and Natura Omega-3 Plus, key ingredients in muscle building and electrolytes. These supplements replace those normally found in foods restricted on the Ideal Protein protocol.